Jumia set to host Nigeria's first instagram Fashion Show

Nigeria’s biggest online retailer, www.jumia.com.ng is set to dazzle Nigerian fashionistas with the country’s first ever Instagram Fashion show tagged “Reinvent” scheduled to hold at 4pm on Friday, 14th June, 2013 on their newly launched Instagram account, www.instagram.com/jumiafashion

During the Reinvent fashion show, Jumia Nigeria will be showcasing its topmost fashion brands and outfits ranging fromtops, dresses, formal/casual wares, shoes etc. It is going to be a showcase of the best of fashion in Nigeria from the foremost online retailer with undoubtedly the largest assortment of fashion brands. The event will be organized like the popular runway shows where top models will be clothed in Jumia outfits but this time and for the first time in Nigeria, it will be held on the popular picture sharing social media site, Instagram.
Speaking about this event, Raphael Afaedor and Tunde Kehinde; Cofounders of Jumia said that “Reinvent is another novel initiative from Jumia to showcase our wide array of top quality and world class fashion brands available to all Nigerians.Following the 500k milestone we achieved on Facebook and other strides we have accomplished on other social media platforms, it was expedient for us to explore other social networks and as a company that is keen about ingenuity, we decided to launch our Instagram accountwith this fashion show to allow Nigerians around the worldviewour latest and best fashion items from the comfort of their homes.”