Jumia supports breast Cancer foundation with pink week

JUMIA, Nigeria’s leading online retailer and this year’s World Retail Award Winner, partners with 234Give to support the International Cancer Month. A substantial percentage of proceedings made during the Pink Week are given to the “Breast Cancer Foundation of Nigeria: BRECAN”.

JUMIA partners with 234Give by creating The Pink Week - an initiative were JUMIA will be selling pink items, including books and fashion products, on the site with a campaign starting from October 23rd to October 30th. In addition to this JUMIA dedicates the last day to support the cause with over 500 staffs wearing pink to honor the breast cancer month as well as the JUMIA Pink Week.234Give is an online fundraising platform that enables people who are passionate about raising money for charitable causes the means to connect with donors and raise money securely online. Sola Fatoba, CEO, 234give: “We are pleased to be partnering with JUMIA on its Pink Week. This partnership will support JUMIA's mission to create more awareness and raise funds for breast cancer.”